Cetină Iuliana, Vinerean Simona, Opreana Alin, Radulescu Violeta, Popa Mircea
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Abstract
. Due to technological progress, consumers are impacted by social media interactions at various stages of their decision-making process. Thus, social media WOM plays a critical role in influencing consumer behaviour. This study aims to investigate the impacts of consumer satisfaction, brand familiarity
期刊介绍：
ECECSR is a refereed journal dedicated to publication of original articles in the fields of economic mathematical modeling, operations research, microeconomics, macroeconomics, mathematical programming, statistical analysis, game theory, artificial intelligence, and other topics from theoretical development to research on applied economic problems.
Published by the Academy of Economic Studies in Bucharest, it is the leading journal in the field of economic modeling from Romania.
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