Two-step flow and protesters: understanding what influenced participation in a George Floyd protests

IF 1.4 Q2 COMMUNICATION COMMUNICATION QUARTERLY Pub Date : 2022-05-19 DOI:10.1080/01463373.2022.2077122
Aisha Powell
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Abstract

ABSTRACT This study examines the individual motivation of fourteen people who participated in a George Floyd protest during summer 2020. Using the two-step flow of communications model – which posits that individuals are not directly influenced by the media but instead by opinion leaders who interpret messaging and re-disseminated it – select participants of color were interviewed about why they protested and the mediating factors that influenced that decision. Most participants were strongly influenced by opinion leaders in their personal networks – including friends, family, activists and organizations that they trusted. Social media and traditional news sources were used as an addendum to these networks, with participants having the most skepticism about the information on traditional media platforms. The implications of this study exemplify how interpersonal communication and relationships are still the driving force behind modern social movements, despite many of them originating on the internet.
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两步流动和抗议者:了解是什么影响了乔治·弗洛伊德抗议活动的参与
本研究考察了2020年夏季参加乔治·弗洛伊德抗议活动的14人的个人动机。使用两步传播模型——假设个人不直接受到媒体的影响,而是受到解释信息并重新传播信息的意见领袖的影响——对选定的有色人种参与者进行了采访,询问他们抗议的原因以及影响这一决定的中介因素。大多数参与者都受到其个人网络中的意见领袖的强烈影响,包括他们信任的朋友、家人、活动家和组织。社交媒体和传统新闻来源被用作这些网络的补充,参与者对传统媒体平台上的信息持最怀疑的态度。这项研究的意义说明了人际沟通和关系如何仍然是现代社会运动背后的驱动力,尽管其中许多运动起源于互联网。
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来源期刊
COMMUNICATION QUARTERLY
COMMUNICATION QUARTERLY COMMUNICATION-
CiteScore
2.30
自引率
5.90%
发文量
32
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