In a World Fit for Humans? Posthumanism and the Nature-Culture Continuum in the Prix Pictet

Abstract

Abstract The Prix Pictet is a photography prize focussing on sustainability. Anthropocentric in its world-view, the prize was endorsed and supported by Kofi Annan, who until 2006 was the Secretary-General of the United Nations. This article argues three points. Firstly, that the Prix Pictet’s model of sustainability is anthropocentric and produces a framework in which myriad inequalities in human relationships become representable. The prize as a symptom of the contradictions created through neoliberalism will be analysed, particularly as the prize celebrates the commodification of art whilst also enabling the articulation of concern about people and environment. This produces the second argument, where the prize is seen as symptomatic of a neoliberal economy that both offers opportunities for artists to express concern about social, economic and environmental inequalities, whilst also ‘greenwashing’ sustainable investments. Thirdly, I will argue that, photography’s ambiguity occasionally escapes the anthropocentric framework, leading to other possible interpretations. The Prix Pictet, then, mainly represents a human-centric view, and this is reproduced at the expense of nature-human-technology frameworks. However, close readings of some of the shortlisted projects see eco-centric and posthuman sensibilities emerging.