Estrategias, tipos y grado de innovación: estudio en startups de tecnología de la información en el Noreste de Brasil

Abstract

This article aimed to present the degree of innovation, typologies of strategies for innovation used by information technology startups in the northeast region of Brazil. Through an explanatory and exploratory study with a quantitative approach, this research specifically verified the type of innovation strategy most adopted by startups, as well as analyzing the degree of innovation in these companies, according to the model called radar of innovation, used by SEBRAE. The information collection was carried out through the use of an adapted version of the radar innovation form and the analysis of the data consisted of a review of the descriptive statistics and calculation of the means and standard deviation of the data collected. The analysis of the results indicated the predominance of process innovations as a systemic practice in information technology startups. With regard to innovation strategies, the frequency of partnerships with clients and organizations as the main practices was verified, while internationalization was the least perceived strategy. Regarding the degree of innovation of information technology startups, it was found that the companies consulted are classified as medium (occasional) innovators.