Khaled A. Alshare, Murad A. Moqbel, Mohammad A. Algarni
{"title":"The impact of trust, security, and privacy on individuals use of the internet for online shopping and social media: a multi-cultural study","authors":"Khaled A. Alshare, Murad A. Moqbel, Mohammad A. Algarni","doi":"10.1504/IJMC.2019.10015114","DOIUrl":null,"url":null,"abstract":"This paper examines through the lens of expectancy-valence theory the impact of trust, privacy, and security on the decision to use the internet for online shopping and social media. It also investigates the moderating impact of Hofstede's cultural dimensions on the hypothesised relationships. The comparative analysis of 302 surveys from users in the USA and Qatar revealed that trust in internet technology and trust in vendors are the strongest two factors in making decisions to use the internet for online shopping and social media. The results indicated that the cultural dimensions moderated the hypothesised relationships. Surprisingly, Qataris respondents, compared to US respondents, were more influenced by privacy concerns when making decisions to use the internet for online shopping or social media. Implications for researchers and practitioners are reported.","PeriodicalId":14124,"journal":{"name":"International Journal of Mobile Communications","volume":" ","pages":""},"PeriodicalIF":0.7000,"publicationDate":"2019-05-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Mobile Communications","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1504/IJMC.2019.10015114","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 2
Abstract
This paper examines through the lens of expectancy-valence theory the impact of trust, privacy, and security on the decision to use the internet for online shopping and social media. It also investigates the moderating impact of Hofstede's cultural dimensions on the hypothesised relationships. The comparative analysis of 302 surveys from users in the USA and Qatar revealed that trust in internet technology and trust in vendors are the strongest two factors in making decisions to use the internet for online shopping and social media. The results indicated that the cultural dimensions moderated the hypothesised relationships. Surprisingly, Qataris respondents, compared to US respondents, were more influenced by privacy concerns when making decisions to use the internet for online shopping or social media. Implications for researchers and practitioners are reported.
期刊介绍：
The world of mobile communications is not a trend, but a phenomenon. IJMC, a fully refereed journal, publishes articles that present current practice and theory of mobile communications, mobile technology, and mobile commerce applications. Topics covered include Integrated mobile marketing communications Wireless advertising/CRM Telematics, pervasive computing Incoming/outgoing wireless links Location management Diffusion, security, efficacy, interaction/integration Metric mobile business enterprises PDAs in services delivery M-/u-business models, m-/u-commerce Digital office, groupware, roomware Mobile ad hoc networking, wireless information assurance Nomadic/portable communications Cross-cultural mobile communications Teaching mobile communication applications Mobile/handheld devices in the classroom, tele-learning.
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