{"title":"Guest editorial: International sources for advertising and marketing history","authors":"R. Hawkins, Leighann C. Neilson","doi":"10.1108/jhrm-05-2022-085","DOIUrl":null,"url":null,"abstract":"Discussion following the presentation focused on two main points: learning about the availability of archival sources can help researchers improve the rigour of their work through access to primary sources;and learning about archival sources can inspire additional research topics. [...]this special issue was born. A version of the LAC conference paper by Campbell, Griffin and Elliott is included in this special issue. Since the call for papers for this special issue was issued, the world has had to learn to cope with the impact of the Covid-19 virus. Since at least the mid-1990s, many official and personal records have been “born-digital”.","PeriodicalId":44447,"journal":{"name":"Journal of Historical Research in Marketing","volume":" ","pages":""},"PeriodicalIF":0.5000,"publicationDate":"2022-05-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Historical Research in Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/jhrm-05-2022-085","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
Discussion following the presentation focused on two main points: learning about the availability of archival sources can help researchers improve the rigour of their work through access to primary sources;and learning about archival sources can inspire additional research topics. [...]this special issue was born. A version of the LAC conference paper by Campbell, Griffin and Elliott is included in this special issue. Since the call for papers for this special issue was issued, the world has had to learn to cope with the impact of the Covid-19 virus. Since at least the mid-1990s, many official and personal records have been “born-digital”.
期刊介绍：
Launched in 2009, Journal of Historical Research in Marketing is the only quarterly, peer-reviewed journal publishing high quality, original, academic research that focuses entirely on marketing history and the history of marketing thought. Pedagogical and historiographical / methodological essays are also welcome as long as they are grounded in a marketing and historical context. The essence of an historical perspective is a thorough, systematic, critical awareness of the changes (or continuity) in events over time and of the context in which change or continuity occurs. In addition to regular full length research articles, the Journal occasionally features material under the following sections. Explorations & Insights includes invited commentaries about marketing history and the history of marketing thought. These tend to be shorter (three to six thousand words) than the full articles that run in each issue. Sources of Historical Research in Marketing includes short essays introducing unexplored and novel archives and other primary historical resources, their contents and relevance to marketing history. Archivists or library professionals who believe their collections might be of interest to marketing historians are invited to submit essays to contribute to this section. JHRM also invites historical review essays that focus on historically important marketing books under the section Forgotten Classics. Examples of these historical reviews can be found in past issues of the Journal and those suggest an approach for potential submissions. Authors are advised to check with the editor about the suitability of a book title before submitting a Forgotten Classics review for consideration.
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