Lucirene Rangel Lyne, J. I. Flores, Magda Lizet Ochoa Hernández
{"title":"Explorando el perfil del consumidor universitario. Un estudio de caso de una escuela socialmente responsable en México","authors":"Lucirene Rangel Lyne, J. I. Flores, Magda Lizet Ochoa Hernández","doi":"10.30878/CES.V28N3A8","DOIUrl":null,"url":null,"abstract":"A typolog y of socially responsible consumers is identified based on their CSR perceptions and their identification with socially re-sponsible companies (ESR). To achieve the above a non-hierarchical cluster analysis of k-means agglomeration was analyzed with a sample of 135 university consumers. The results show four different types of consumers: 1) skeptics of CSR, 2) skeptics of the environment, 3) CSR enthusiasts, and 4) environmental enthusiasts","PeriodicalId":41781,"journal":{"name":"Ciencia Ergo-Sum","volume":"28 1","pages":"32-49"},"PeriodicalIF":0.2000,"publicationDate":"2021-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Ciencia Ergo-Sum","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.30878/CES.V28N3A8","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"SOCIAL SCIENCES, INTERDISCIPLINARY","Score":null,"Total":0}
引用次数: 1
Abstract
A typolog y of socially responsible consumers is identified based on their CSR perceptions and their identification with socially re-sponsible companies (ESR). To achieve the above a non-hierarchical cluster analysis of k-means agglomeration was analyzed with a sample of 135 university consumers. The results show four different types of consumers: 1) skeptics of CSR, 2) skeptics of the environment, 3) CSR enthusiasts, and 4) environmental enthusiasts
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