RELATION BETWEEN NEGATIVE TONE IN NEWS RELEASES OF WHO AND INDUSTRY RETURNS DURING THE COVID-19 PANDEMIC

Denada Ibrushi, Helmi Jedidi
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Abstract

We analyze the relationship between the negative tone in news releases issued by the WHO and industry returns during the Covid-19 pandemic. We construct our news tone measure as the ratio of negative words to the total number of words present in news releases of WHO. The news tone shows to be significantly associated with returns for the majority of industries. Bad news announced by the WHO translates into good news for consumer nondurables, telecommunications, and healthcare sectors. Negative tone in news releases of WHO is on average bad news for consumer durables, manufacturing, energy, and other industries. Our findings suggest that the news tone-return relation varies significantly throughout our Covid-19 sample. 
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2019冠状病毒病大流行期间世卫组织新闻稿中的负面基调与行业回报之间的关系
我们分析了世卫组织发布的负面新闻基调与2019冠状病毒病大流行期间行业回报之间的关系。我们用世界卫生组织新闻稿中否定词占总词数的比例来构建我们的新闻语气度量。新闻基调显示与大多数行业的回报显著相关。世界卫生组织公布的坏消息转化为非耐用品消费、电信和医疗保健部门的好消息。世卫组织新闻稿中的负面基调对耐用消费品、制造业、能源和其他行业来说通常是坏消息。我们的研究结果表明,在我们的Covid-19样本中,新闻语气-回归关系差异很大。
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