{"title":"The Segmentation of Local Television Audiences in Central Java in the Digital Era","authors":"W. Warto","doi":"10.26623/THEMESSENGER.V11I2.1278","DOIUrl":null,"url":null,"abstract":"This theme of this article is the audiences segmentation by local television in Central Java. This study is motivated by the large amount of number of local television stations that have sprung up, as the digital era progresses. This study uses qualitative descriptive approach with the sample of five television stations, namely Banyumas TV, Semarang TV, TVKU Semarang, Simpang5 TV Pati, and also Ratih TV Kebumen. The target of the audiences segmentation demographically is the people aged 30 years and above, except TVKU Semarang, namely teenagers and students aged 15-25 years. The development in the digital era is now an opportunity to maintain the existence of local television by doing convergence of digital media. The concept of ‘Think Global Act Local’ is the opposite in the local television industry to become ‘Think Local Act Global’, for the broadcasting world if they still want to exist in the digital media.","PeriodicalId":41738,"journal":{"name":"Jurnal The Messenger","volume":" ","pages":""},"PeriodicalIF":0.3000,"publicationDate":"2019-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Jurnal The Messenger","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.26623/THEMESSENGER.V11I2.1278","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 1
Abstract
This theme of this article is the audiences segmentation by local television in Central Java. This study is motivated by the large amount of number of local television stations that have sprung up, as the digital era progresses. This study uses qualitative descriptive approach with the sample of five television stations, namely Banyumas TV, Semarang TV, TVKU Semarang, Simpang5 TV Pati, and also Ratih TV Kebumen. The target of the audiences segmentation demographically is the people aged 30 years and above, except TVKU Semarang, namely teenagers and students aged 15-25 years. The development in the digital era is now an opportunity to maintain the existence of local television by doing convergence of digital media. The concept of ‘Think Global Act Local’ is the opposite in the local television industry to become ‘Think Local Act Global’, for the broadcasting world if they still want to exist in the digital media.
本文的主题是中爪哇地方电视台的受众细分。这项研究的动机是随着数字时代的发展,大量的地方电视台如雨后春笋般涌现。本研究以Banyumas TV、三宝垄TV、TVKU三宝垄TV、Simpang5 TV patti和Ratih TV Kebumen五家电视台为样本,采用定性描述的方法。受众细分的人口学目标是30岁及以上的人群,TVKU三宝郎除外,即15-25岁的青少年和学生。数字时代的发展给地方电视台提供了一个机会,可以通过数字媒体的融合来维持地方电视台的存在。“思考全球,行动本地化”的概念在地方电视行业是相反的,如果广播界仍然想在数字媒体中存在,就变成“思考本地,行动全球化”。