Mobilizing Media Attention in the Era of Networked Publics: A Contentious Publicness Framework

IF 2 2区 文学 Q2 COMMUNICATION Journal of Broadcasting & Electronic Media Pub Date : 2023-08-08 DOI:10.1080/08838151.2023.2251631
Rong Wang, Wenlin Liu, Alvin Zhou
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Abstract

ABSTRACT Guided by the framework of contentious publicness, this study examines the role of mass media organizations in facilitating digital activism during the 2019–2020 Hong Kong anti-extradition movement. We collected movement tweets targeting media organizations, conceptualized as public-media messages, to identify what media outlets and what narratives were likely to generate more engagement. Findings revealed that activists tended to mobilize media based on colonial history and legitimacy. Furthermore, topic areas, media type, and technological affordances were all related to message publicness measured by the number of retweets and likes. Implications are provided regarding the process of mobilizing for contentious publicness.
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网络公众时代的媒体注意力动员:一个有争议的公共性框架
摘要在有争议的公众性框架下,本研究考察了大众媒体组织在2019-2020年香港反引渡运动中促进数字行动主义的作用。我们收集了针对媒体组织的运动推文,这些推文被概念化为公共媒体信息,以确定哪些媒体渠道和哪些叙事可能会产生更多的参与度。调查结果显示,积极分子倾向于根据殖民历史和合法性动员媒体。此外,主题领域、媒体类型和技术可供性都与通过转发和点赞数量衡量的信息公开性有关。对动员有争议的公众的过程提供了启示。
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来源期刊
CiteScore
4.90
自引率
6.20%
发文量
38
期刊介绍: Published quarterly for the Broadcast Education Association, the Journal of Broadcasting & Electronic Media contains timely articles about new developments, trends, and research in electronic media written by academicians, researchers, and other electronic media professionals. The Journal invites submissions of original research that examine a broad range of issues concerning the electronic media, including the historical, technological, economic, legal, policy, cultural, social, and psychological dimensions. Scholarship that extends a historiography, tests theory, or that fosters innovative perspectives on topics of importance to the field, is particularly encouraged. The Journal is open to a diversity of theoretic paradigms and methodologies.
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