{"title":"Can media synchronize our physiological responses? Skin conductance synchrony as a function of message valence, arousal, and emotional change rate","authors":"Jingjing Han, Annie Lang, M. J. Amon","doi":"10.1080/03637751.2021.1942105","DOIUrl":null,"url":null,"abstract":"ABSTRACT Guided by nonlinear dynamical systems theory, this study examined the degree to which media can synchronize individuals’ emotional arousal responses (as indicated by skin conductance) during video viewing as a function of message valence, arousal, and emotional change rate. Data from 490 paired dyads created from 45 participants were analyzed. We used cross recurrence analysis (a nonlinear dynamical analysis) to capture the dynamics of physiological synchrony. Results showed that calm compared to arousing messages and negative arousing compared to positive arousing messages generated stronger, more deterministically structured, and more stable skin conductance synchrony. Fast compared to slow changes in emotion generated stronger but not necessarily more deterministic and stable skin conductance synchrony. Theoretical and practical implications are discussed.","PeriodicalId":48176,"journal":{"name":"Communication Monographs","volume":null,"pages":null},"PeriodicalIF":3.1000,"publicationDate":"2021-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/03637751.2021.1942105","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Communication Monographs","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/03637751.2021.1942105","RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 2
Abstract
ABSTRACT Guided by nonlinear dynamical systems theory, this study examined the degree to which media can synchronize individuals’ emotional arousal responses (as indicated by skin conductance) during video viewing as a function of message valence, arousal, and emotional change rate. Data from 490 paired dyads created from 45 participants were analyzed. We used cross recurrence analysis (a nonlinear dynamical analysis) to capture the dynamics of physiological synchrony. Results showed that calm compared to arousing messages and negative arousing compared to positive arousing messages generated stronger, more deterministically structured, and more stable skin conductance synchrony. Fast compared to slow changes in emotion generated stronger but not necessarily more deterministic and stable skin conductance synchrony. Theoretical and practical implications are discussed.
期刊介绍：
Communication Monographs, published in March, June, September & December, reports original, theoretically grounded research dealing with human symbolic exchange across the broad spectrum of interpersonal, group, organizational, cultural and mediated contexts in which such activities occur. The scholarship reflects diverse modes of inquiry and methodologies that bear on the ways in which communication is shaped and functions in human interaction. The journal endeavours to publish the highest quality communication social science manuscripts that are grounded theoretically. The manuscripts aim to expand, qualify or integrate existing theory or additionally advance new theory. The journal is not restricted to particular theoretical or methodological perspectives.
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