Techcrunch: startup and technology news website review

Abstract

Startups, venture capital, entrepreneurship, deals, pitches, innovation, disruption, fintech, medtech, tech anything... there is huge demand for information about these areas. For business school students, Techcrunch’s website is a perfect fit for finance and entrepreneurship classes and career preparation. And for marketing and strategy projects, the content is invaluable as a proxy for future market demand and consumer preferences. While at one time business schools were at the center of startup and entrepreneurship investment-focused student projects and research, this is no longer the case. Classes, clubs, competitions, and more are popping up all over our universities, and b-schools may or may not be involved. However, while business schools may not necessarily own this area anymore, business librarians are regularly sought out by non-business students and librarians for help conducting this type of research. We have to think like business librarians, but be able to explain which resources to use, how to navigate them, and why the information is important to users who may lack the broader context and struggle with undertaking the necessary competitive business intelligence. One of the sources we should all have in our back-pockets is Techcrunch’s startup and technology news website; read on to learn more about this great free internet resource and why we should all be promoting its use.