Tracing the journey of a craft from ‘Embeddedness’ to ‘Commercialisation’: A case of hand block printing from the Jaipur Region

IF 0.9 Q3 ETHNIC STUDIES Asian Ethnicity Pub Date : 2022-10-15 DOI:10.1080/14631369.2022.2132913
Sakshi Tokas, Vanshika Mittal, S. Agarwal, D. Mohan, Jignesh Mistry, T. Mohan
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Abstract

ABSTRACT Karl Polanyi’s theories on embeddedness and disembeddedness help unpack the transformation of exchange systems and emergence of markets in societies. This paper analyses a process of such transformation observed in the context of the hand block printing industry of Jaipur and its nearby areas. Through an ethnographic study of the craft, we observe the extent to which hand block printing has undergone heavy commodification and commercialisation while disembedding from the society. Over the years, aspects of hand block printing, such as design, labour and authenticity, have changed for the worse, which has further impacted the socio-cultural identity of this craft and crafts(wo)men engaging in it. Some underlying forces behind this are the commodification of labour and the commercialisation of the craft. While expanding on these, the paper also provides policy recommendations on the aspects of recognising artists and standardising labels in the industry.
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追溯工艺从“嵌入性”到“商业化”的历程:斋浦尔地区手工雕版印刷的案例
卡尔·波兰尼关于嵌入性和脱嵌入性的理论有助于揭示社会中交换制度的转变和市场的出现。本文以斋浦尔及其附近地区的手工雕版印刷业为研究对象,分析了这种转变的过程。通过对该工艺的民族志研究,我们观察到手工雕版印刷在脱离社会的同时经历了严重的商品化和商业化的程度。多年来,手工雕版印刷的设计、劳动和真实性等方面都发生了变化,这进一步影响了这种工艺和从事这种工艺的人的社会文化身份。这背后的一些潜在力量是劳动力的商品化和工艺的商业化。在扩展这些内容的同时,该文件还提供了关于艺人认可和行业标准化标签方面的政策建议。
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来源期刊
Asian Ethnicity
Asian Ethnicity PHYSIOLOGY-
CiteScore
2.80
自引率
6.20%
发文量
27
期刊介绍: In the twenty-first century ethnic issues have assumed importance in many parts of the world. Until recently, questions of Asian ethnicity and identity have been treated in a balkanized fashion, with anthropologists, economists, historians, political scientists, sociologists and others publishing their studies in single-discipline journals. Asian Ethnicity provides a cross-disciplinary, international venue for the publication of well-researched articles about ethnic groups and ethnic relations in the half of the world where questions of ethnicity now loom largest. Asian Ethnicity covers any time period, although the greatest focus is expected to be on the twentieth and twenty-first centuries.
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