Does customer’s perception of ethicality influence brand affect, image and equity in the banking sector

Giovanni Manansala, C. Arasanmi, A. O. Ojo
{"title":"Does customer’s perception of ethicality influence brand affect, image and equity in the banking sector","authors":"Giovanni Manansala, C. Arasanmi, A. O. Ojo","doi":"10.1108/ijoes-05-2022-0112","DOIUrl":null,"url":null,"abstract":"\nPurpose\nThis study aims to examine ethical practices in the banking sector by testing the relationships between customer perceptions of ethicality and brand attributes like affect, image and equity.\n\n\nDesign/methodology/approach\nDrawing on the social exchange theory, the authors advance the consumer’s perspective in explaining brand equity in the banking sector. Following the survey technique, the authors used the Hayes’ Macro Process in analysing the data collected from 148 bank customers in New Zealand.\n\n\nFindings\nThe findings suggest that customers’ perception of ethicality, brand image and affect are significantly associated with brand equity. Also, brand image and affect significantly mediate the relationship between customer’s perception of ethicality and brand equity.\n\n\nResearch limitations/implications\nThe main limitation of this study is the use of survey and cross-sectional methods. Future research may adopt mixed-method techniques to provide insightful information on how these variables influence brand equity.\n\n\nOriginality/value\nThe study demonstrates the mechanisms that facilitate brand equity and contributes to theory by analysing the factors of brand equity in the banking sector, which has been less investigated.\n","PeriodicalId":42832,"journal":{"name":"International Journal of Ethics and Systems","volume":null,"pages":null},"PeriodicalIF":1.7000,"publicationDate":"2022-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Ethics and Systems","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/ijoes-05-2022-0112","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"ECONOMICS","Score":null,"Total":0}
引用次数: 2

Abstract

Purpose This study aims to examine ethical practices in the banking sector by testing the relationships between customer perceptions of ethicality and brand attributes like affect, image and equity. Design/methodology/approach Drawing on the social exchange theory, the authors advance the consumer’s perspective in explaining brand equity in the banking sector. Following the survey technique, the authors used the Hayes’ Macro Process in analysing the data collected from 148 bank customers in New Zealand. Findings The findings suggest that customers’ perception of ethicality, brand image and affect are significantly associated with brand equity. Also, brand image and affect significantly mediate the relationship between customer’s perception of ethicality and brand equity. Research limitations/implications The main limitation of this study is the use of survey and cross-sectional methods. Future research may adopt mixed-method techniques to provide insightful information on how these variables influence brand equity. Originality/value The study demonstrates the mechanisms that facilitate brand equity and contributes to theory by analysing the factors of brand equity in the banking sector, which has been less investigated.
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
客户对道德的认知是否会影响银行业的品牌影响力、形象和公平性
目的本研究旨在通过测试客户对道德的感知与品牌属性(如情感、形象和公平)之间的关系,来检验银行业的道德实践。设计/方法论/方法借鉴社会交换理论,作者在解释银行业品牌资产时提出了消费者的观点。根据调查技术,作者使用海斯宏观过程分析了从新西兰148家银行客户收集的数据。结果表明,客户对道德、品牌形象和影响力的感知与品牌资产显著相关。此外,品牌形象和影响力显著地调节了顾客的道德观念与品牌资产之间的关系。研究局限性/含义本研究的主要局限性是使用调查和横断面方法。未来的研究可能会采用混合方法技术,就这些变量如何影响品牌资产提供有见地的信息。独创性/价值这项研究通过分析银行业品牌资产的因素,展示了促进品牌资产的机制,并为理论做出了贡献,而这一研究较少。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 去求助
来源期刊
CiteScore
4.40
自引率
11.10%
发文量
67
期刊介绍: The International Journal of Ethics and Systems (formerly named Humanomics, the International Journal of Systems and Ethics) is a multidisciplinary journal publishing peer review research on issues of ethics and morality affecting socio-scientific systems in epistemological perspectives. The journal covers diverse areas of a socio-scientific nature. The focus is on disseminating the theory and practice of morality and ethics as a system-oriented study defined by inter-causality between critical variables of given problems.
期刊最新文献
Whistleblowing intentions of external auditors: an application of Hofstede’s cultural dimensions theory Relational business model for shared responsibility The impact of external debt stock on economic growth: ethical dilemmas and evidence from East African community bloc Overcoming organizational politics and unlocking meaningful work through ethical leadership Ethical mindset and the efficacy of tax ethical awareness initiatives
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1