The Impact of Exploitation and Exploration on Export Sales Growth: The Moderating Role of Domestic and International Collaborations

IF 4.9 2区 管理学 Q1 BUSINESS Journal of International Marketing Pub Date : 2020-10-20 DOI:10.1177/1069031X20963617
Carlos M. P. Sousa, R. Li, Xinming He
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引用次数: 24

Abstract

This study examines the short- and long-term implications of the impact of exploitation and exploration on export sales growth. It also explores the moderating role of external collaborations by differentiating between domestic collaborations and international collaborations. The authors tested their conceptual model with data from the U.K. Community Innovation Survey (2010–2016). Using different time lags for exploitation and exploration, the findings indicate that the impact varies over time. Specifically, they reveal that the effect of exploitation is negative in the long term but positive in the short term, while exploration has no significant effect in the short term but a positive influence on export sales growth in the long term. Similarly, the moderating effect of domestic and international collaborations has been found to vary over time. The authors conclude with a discussion of the theoretical and practical implications.
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开发勘探对出口销售增长的影响:国内和国际合作的调节作用
本研究探讨了开采和勘探对出口销售增长的短期和长期影响。它还通过区分国内合作和国际合作来探讨外部合作的调节作用。作者用英国社区创新调查(2010-2016)的数据测试了他们的概念模型。使用不同的开发和勘探滞后时间,研究结果表明,影响随时间而变化。具体来说,它们揭示了开采的长期影响是负面的,但短期是积极的,而勘探在短期内没有显著的影响,但对出口销售的长期增长有积极的影响。同样,国内和国际合作的调节作用也随着时间的推移而变化。作者最后讨论了理论和实践意义。
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来源期刊
CiteScore
8.70
自引率
17.20%
发文量
28
期刊介绍: As the globalization of markets continues at a rapid pace, business practitioners and educators alike face the challenge of staying current with the developments. Marketing managers require a source of new information and insights on international business events. International marketing educators require a forum for disseminating their thoughts and research findings. Journal of International Marketing(JIM) is an international, peer-reviewed journal dedicated to advancing international marketing practice, research, and theory. Contributions addressing any aspect of international marketing management are published each quarter.
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