{"title":"What Drives Experiential Outcomes? The Case of Triple Stimulus Vouchers","authors":"Hung-Che Wu, Ya-Yuan Chang","doi":"10.1080/10496491.2022.2060411","DOIUrl":null,"url":null,"abstract":"Abstract This study aims to examine the relationships between the dimensions of experiential motivation and experiential relationship quality, experiential participation and experiential outcomes. The study findings are based on structural equation modeling of a convenience sample of 557 tourists purchasing travel products using triple stimulus vouchers in the Taipei Tourism Expo, indicating that the proposed model fits the data. The analysis results contribute to the services marketing theory by providing additional insights into the dimensions of experiential motivation and experiential relationship quality, experiential participation and experiential outcomes. These findings are discussed in terms of both academic and practitioner implications.","PeriodicalId":16879,"journal":{"name":"Journal of Promotion Management","volume":"29 1","pages":"1198 - 1228"},"PeriodicalIF":0.0000,"publicationDate":"2022-04-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Promotion Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/10496491.2022.2060411","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
引用次数: 0
Abstract
Abstract This study aims to examine the relationships between the dimensions of experiential motivation and experiential relationship quality, experiential participation and experiential outcomes. The study findings are based on structural equation modeling of a convenience sample of 557 tourists purchasing travel products using triple stimulus vouchers in the Taipei Tourism Expo, indicating that the proposed model fits the data. The analysis results contribute to the services marketing theory by providing additional insights into the dimensions of experiential motivation and experiential relationship quality, experiential participation and experiential outcomes. These findings are discussed in terms of both academic and practitioner implications.
期刊介绍：
The Journal of Promotion Management will keep you up-to-date on applied research and planning in promotion management. It is designed for practitioners in advertising, public relations, and personal selling, as well as academicians, researchers, and teachers in these areas. Every year, businesses in the United States budget approximately two-thirds of all marketing money into consumer and trade promotions designed to push products through the distribution chain. Any successful brand marketing plan relies on promotion, whether to stimulate immediate sales or ensure continued commerce.
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