Structuring and Evolution of the Winegrowing Groups of Champagne: A First Study

Abstract

The theory of structuring, which is little used in management sciences, can provide the key to understanding how current companies have been built and their evolution can be understood in terms of evolutionary theories such as Greiner’s model. What about the winegrowing groups in Champagne? In particular, it is necessary to question the evolution of these groups over time according to the different phases of their development. We shall see that contingent elements have been decisive in the construction of one of the leading groups in this sector, without following a specific model.