The Digital Archives Handbook: A Guide to Creation, Management, and Preservation, Purcell, A. D., ed.

Abstract

Number 33 of the 60þ title series “Practical guides for librarians,” Video marketing for libraries focuses on the creation of videos to market library services and resources. Libraries often have to promote themselves in order to increase awareness among users and funding sources. Over the course of ten chapters, the authors of this work share their personal experience with video marketing in academic institutions. The first chapter defines the differences between marketing and branding, as well as how to define the library’s audience and its mission, goals, and objectives. The authors remind the reader that misconceptions abound regarding what a library does, so effective marketing is essential. Chapters two through four address the importance of developing an effective strategy for video creation; for translating the library’s message into a marketable video concept; and for budget, script, and storyboard development. Real examples are included, along with tables showing times and figures from actual scenarios. The next chapters provide a detailed discussion of video production and filmmaking basics such as roles on film sets, camera shots, angles, and movement. Figures are included throughout the chapter to give further explanation of these items. The authors then look at post-production video editing and the difference between animated versus live-action video. Chapter eight addresses how to create video while keeping in mind the needs of individuals with disabilities. There is an overview of disability legislation as well as guidelines and tips on accommodating hearing and visual impairments. The final two chapters review the importance of marketing the library, particularly through increasing awareness via social media, and then measuring the impact of the library’s marketing measures. At the end of each chapter in Video marketing for libraries, the reader will find key points, references, and suggested readings. Also included in this work are an index, a list of figures and tables, and information about the three authors. As with all titles in this practical guide series, Video marketing for libraries is a useful edition to any librarian’s shelf and is recommended for those responsible for video marketing in libraries.