Improving a library workshop service: implementing change and enhancing the service based on data analysis

IF 1.3 4区 管理学 Q2 INFORMATION SCIENCE & LIBRARY SCIENCE Reference Services Review Pub Date : 2023-08-29 DOI:10.1108/rsr-03-2023-0014
J. Stumpff, Hannah J. Craven
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Abstract

PurposeThis paper aims to describe how one medical library implemented a new scheduling system, initiated data analysis and modified its regularly scheduled workshop program because of evidence-based decision-making. Academic libraries that struggle with workshop attendance may use this process as a model.Design/methodology/approachWorkshop registration data analysis focused on registrants' affiliation, role and location, and how registrants learned of workshops. Workshop attendance data analysis focused on which workshops, days, times of the day and months had the highest attendance. The analysis led to changes in marketing and targeted scheduling of future workshops by the time of day, day of the week and month of the year.FindingsData collected for four years, fall 2018 – summer 2022 (12 semesters), shows a steady increase in the number of people attending library workshops. The increase in attendance and ROI experienced after the changes implemented at Ruth Lilly Medical Library (RLML) is significant as libraries often struggle with attendance, marketing and return on investment when offering ongoing educational workshops.Originality/valueMany libraries offer ongoing workshops with low attendance. This article provides an example of how one library changed software and registration and implemented evidence-based decision-making related to scheduling which may have contributed to an increase in workshop attendance. Other academic libraries might consider adopting similar software and evidence-based decision-making to improve their library workshop service.
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改进图书馆研讨会服务:实施变革并加强基于数据分析的服务
目的介绍某医学图书馆如何在循证决策的基础上实施新的课程安排系统,启动数据分析并修改其定期研讨会计划。学术图书馆在研讨会出勤率方面存在问题,可以将此过程作为一种模式。设计/方法/方法工作坊注册数据分析侧重于注册人的隶属关系、角色和地点,以及注册人如何了解工作坊。研讨会出席率数据分析侧重于哪些研讨会、日期、时间和月份的出席率最高。这一分析导致了市场营销的变化,并有针对性地按照每天的时间、每周的一天和每年的一个月安排未来的研讨会。调查结果2018年秋季至2022年夏季(12个学期)四年收集的数据显示,参加图书馆研讨会的人数稳步增长。在Ruth Lilly医学图书馆(RLML)实施变更后,出勤率和投资回报率的增加是显著的,因为图书馆在提供持续的教育研讨会时,经常会遇到出勤率、营销和投资回报的问题。独创性/价值许多图书馆提供持续的讲习班,出勤率很低。这篇文章提供了一个例子,说明一个图书馆如何改变软件和注册,并实现与日程安排相关的基于证据的决策,这可能有助于增加研讨会出席率。其他学术图书馆可能会考虑采用类似的软件和基于证据的决策来改善他们的图书馆研讨会服务。
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来源期刊
Reference Services Review
Reference Services Review INFORMATION SCIENCE & LIBRARY SCIENCE-
CiteScore
3.20
自引率
10.00%
发文量
16
期刊介绍: Reference Services Review (RSR ) is a quarterly, refereed journal dedicated to the enrichment of reference knowledge and the advancement of reference services. RSR covers all aspects of reference functions, including automation of reference services, evaluation and assessment of reference functions and sources, models for delivering quality reference services in all types and sizes of libraries, development and management of teaching/learning activities, promotion of information literacy programs, and partnerships with other entities to achieve reference goals and objectives. RSR prepares its readers to understand and embrace current and emerging technologies affecting reference functions, instructional services and information needs of library users.
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