Beyond Brand Hate: Are You Willing to Forgive a Negative Experience with Your Smartphone Mobile Communications’ Brand?

IF 1.5 Q3 BUSINESS CORPORATE REPUTATION REVIEW Pub Date : 2022-02-11 DOI:10.1057/s41299-022-00139-7

Jorge Costa, António Azevedo

引用次数: 2

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超越品牌仇恨:你愿意原谅你的智能手机移动通信品牌的负面体验吗?

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来源期刊

CORPORATE REPUTATION REVIEW

CiteScore

3.80

自引率

5.30%

发文量

期刊介绍： Corporate Reputation Review is the leading international journal for all scholars and academics concerned with managing and measuring corporate reputation.The Journal is reviewed by a distinguished editorial board, under the guidance of Guido Berens (Erasmus University, The Netherlands). Corporate Reputation Review provides a forum for rigorous, practically relevant academic research into reputations and reputation management, as well as related concepts such as identity and corporate communication.

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