{"title":"Holographic ABBA: Examining Fan Responses to ABBA’s Virtual “Live” Concert","authors":"Justin L. Matthews, Angelique Nairn","doi":"10.1080/03007766.2023.2208048","DOIUrl":null,"url":null,"abstract":"ABSTRACT In 2021, ABBA reunited, released a new album, Voyage, and announced holographic concerts featuring their digital avatars or “ABBAtars.” Using visual effects and motion capture technology, these performances create a realistic illusion without physical presence. This study analyzed reactions to these virtual musicians, highlighting concerns of ageism, undermining live music, and profit-driven motives. While the public was excited to “experience” ABBA again, there was speculation about the nature of a virtual concert.","PeriodicalId":46155,"journal":{"name":"POPULAR MUSIC AND SOCIETY","volume":"46 1","pages":"282 - 303"},"PeriodicalIF":1.3000,"publicationDate":"2023-05-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"POPULAR MUSIC AND SOCIETY","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/03007766.2023.2208048","RegionNum":3,"RegionCategory":"艺术学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"0","JCRName":"MUSIC","Score":null,"Total":0}
引用次数: 2
Abstract
ABSTRACT In 2021, ABBA reunited, released a new album, Voyage, and announced holographic concerts featuring their digital avatars or “ABBAtars.” Using visual effects and motion capture technology, these performances create a realistic illusion without physical presence. This study analyzed reactions to these virtual musicians, highlighting concerns of ageism, undermining live music, and profit-driven motives. While the public was excited to “experience” ABBA again, there was speculation about the nature of a virtual concert.
期刊介绍：
Popular Music and Society, founded in 1971, publishes articles, book reviews, and audio reviews on popular music of any genre, time period, or geographic location. Popular Music and Society is open to all scholarly orientations toward popular music, including (but not limited to) historical, theoretical, critical, sociological, and cultural approaches. The terms "popular" and "society" are broadly defined to accommodate a wide range of articles on the subject. Recent and forthcoming Special Issue topics include: Digital Music Delivery, Cover Songs, the Music Monopoly, Jazz, and the Kinks. Popular Music and Society is published five times per year and is a peer-reviewed academic journal supported by an international editorial board.
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