{"title":"Sports event portfolios: an innovative tool and a new management paradigm","authors":"Jesyca Salgado-Barandela, Á. Barajas, Patricio Sánchez-Fernández","doi":"10.1108/IJSMS-02-2021-0024","DOIUrl":null,"url":null,"abstract":"PurposeThe organization of several small-scale events throughout the year is called event portfolio and may contribute to the development of the city strategy in the touristic, social and economic fields. The organization of a set of sporting events represents an important innovation in the development of city marketing. This paper analyzing the scarce literature on event portfolio provides the main elements to benefit from this innovative strategy to achieve sustainable sports tourism for host cities. Among the innovative strategies, the inclusion of leverage and cross-leverage approaches in the management of event portfolios is studied in depth.Design/methodology/approachThe study is divided into two phases. First, the Web of Science (WOS) and SCOPUS databases are searched using keywords. Once the selection of scientific studies that analyze the phenomenon of event portfolios has been obtained, an exhaustive review is carried out, allowing us to obtain novel findings on the field of study.FindingsThe work provides a classification of the portfolios of sports events analyzed in science considering the configuration (formal vs informal) and whether there is an integrated strategy. Second, the delimitation of the deficiencies and the most important aspects to be developed in sports-events portfolio management.Originality/valueThis study contributes with a summary of the main elements to consider when managing sports events portfolios. Moreover, the importance of integrated strategies is underlined, as well as the relevance of leveraging the strategies. The contributions are of interest in being a novel field with room for scientific development and with an eminently practical nature.","PeriodicalId":47102,"journal":{"name":"International Journal of Sports Marketing & Sponsorship","volume":null,"pages":null},"PeriodicalIF":3.0000,"publicationDate":"2021-05-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Sports Marketing & Sponsorship","FirstCategoryId":"95","ListUrlMain":"https://doi.org/10.1108/IJSMS-02-2021-0024","RegionNum":4,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
PurposeThe organization of several small-scale events throughout the year is called event portfolio and may contribute to the development of the city strategy in the touristic, social and economic fields. The organization of a set of sporting events represents an important innovation in the development of city marketing. This paper analyzing the scarce literature on event portfolio provides the main elements to benefit from this innovative strategy to achieve sustainable sports tourism for host cities. Among the innovative strategies, the inclusion of leverage and cross-leverage approaches in the management of event portfolios is studied in depth.Design/methodology/approachThe study is divided into two phases. First, the Web of Science (WOS) and SCOPUS databases are searched using keywords. Once the selection of scientific studies that analyze the phenomenon of event portfolios has been obtained, an exhaustive review is carried out, allowing us to obtain novel findings on the field of study.FindingsThe work provides a classification of the portfolios of sports events analyzed in science considering the configuration (formal vs informal) and whether there is an integrated strategy. Second, the delimitation of the deficiencies and the most important aspects to be developed in sports-events portfolio management.Originality/valueThis study contributes with a summary of the main elements to consider when managing sports events portfolios. Moreover, the importance of integrated strategies is underlined, as well as the relevance of leveraging the strategies. The contributions are of interest in being a novel field with room for scientific development and with an eminently practical nature.
目的全年组织几个小型活动被称为活动组合,可能有助于城市在旅游、社会和经济领域的战略发展。举办一系列体育赛事是城市营销发展的重要创新。本文通过对赛事组合相关文献的分析,提出了利用这一创新策略实现体育旅游可持续发展的主要要素。在创新策略中,对事件组合管理中的杠杆和交叉杠杆方法进行了深入研究。设计/方法/方法本研究分为两个阶段。首先,使用关键词对Web of Science (WOS)和SCOPUS数据库进行检索。一旦获得了分析事件组合现象的科学研究的选择,就会进行详尽的审查,使我们能够在研究领域获得新的发现。研究结果:该工作提供了一种科学分析的体育赛事组合的分类,考虑到配置(正式与非正式)以及是否有一个综合策略。其次,界定了体育赛事投资组合管理的不足之处和最需要发展的方面。原创性/价值本研究总结了管理体育赛事投资组合时需要考虑的主要因素。此外,还强调了综合战略的重要性以及利用这些战略的相关性。这些贡献对成为一个具有科学发展空间和突出实用性的新领域很有兴趣。
期刊介绍:
The International Journal of Sports Marketing and Sponsorship is the world’s leading journal for the sports marketing industry. Published quarterly, it has met the rigorous standards required for a listing by both PsycINFO and the Social Sciences Citation Index (SSCI).