Insights into wayfinding: urban design exploration through the use of algorithmic eye-tracking software

IF 1.4 Q3 URBAN STUDIES Journal of Urban Design Pub Date : 2022-09-30 DOI:10.1080/13574809.2022.2118697
J. Hollander, A. Sussman, P. Lowitt, Neil Angus, Minyu Situ, Aliya Magnuson
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引用次数: 2

Abstract

ABSTRACT This paper seeks to use eye-tracking emulation software to understand and forecast the human responses to signage and directional cues in Massachusetts, USA. Using eye-tracking emulation software, this study measured the unconscious visual responses people are projected to have to designs and layouts in new built environments, focusing on what makes streets most walkable. The study found differences between the way the brain takes in conventional automobile-oriented residential developments versus new urbanist layouts, with the former lacking key fixation points. The study’s discoveries explain why new urbanist layouts promote walking effortlessly and conventional automobile-oriented residential developments cannot.
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透视寻路:通过使用算法眼动追踪软件探索城市设计
摘要本文试图使用眼动追踪仿真软件来了解和预测美国马萨诸塞州人类对标牌和方向提示的反应。本研究使用眼动追踪模拟软件测量了人们在新建环境中对设计和布局的无意识视觉反应,重点关注是什么使街道最适合步行。这项研究发现,传统的以汽车为导向的住宅开发与新的城市规划中,大脑的思维方式存在差异,前者缺乏关键的固定点。这项研究的发现解释了为什么新的城市规划可以毫不费力地促进步行,而传统的以汽车为导向的住宅开发却不能。
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来源期刊
Journal of Urban Design
Journal of Urban Design URBAN STUDIES-
CiteScore
4.70
自引率
4.80%
发文量
61
期刊介绍: The Journal of Urban Design is a scholarly international journal which advances theory, research and practice in urban design. There is a growing recognition of the need for urban design in shaping, managing and improving the quality of the urban environment. It is now considered one of the core knowledge components of planning and architectural education and practice. Thus, increasing numbers of architects, planners, surveyors, landscape architects and other professions concerned with the quality of urban development are specialising in urban design. The Journal of Urban Design provides a new forum to bring together those contributing to this re-emerging discipline and enables researchers, scholars, practitioners and students to explore its many dimensions. The Journal publishes original articles in specialised areas such as urban aesthetics and townscape; urban structure and form; sustainable development; urban history, preservation and conservation; urban regeneration; local and regional identity; design control and guidance; property development; practice and implementation.
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