Amber M. Reinhart, Lara Zwarun, Alice E. Hall, Yan Tian
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引用次数: 1
Abstract
ABSTRACT Many scholars use Green and Brock’s (2000) transportation scale to measure the degree to which audiences become absorbed into a narrative. In a pair of studies, we explore if the scale performs the same in relation to text-based versus audio-visual (AV) narratives. In Study 1, 125 participants were exposed to one of two versions (text or AV) of the same narrative. A confirmatory factor analysis indicates that the scale is not unidimensional and the factor structure is not consistent between formats. Measurement invariance across the text and AV groups was not supported. In Study 2, a larger (N=498) more diverse sample was employed, as well as different stimuli. Again the scale was not unidimensional and measurement invariance was not supported. These results indicate the scale may not be valid for audio-visual narratives, and also suggest that the concept of transportation itself may be distinct depending on the medium.
期刊介绍：
Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance.
Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.
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