{"title":"Motives in Online Shopping through Digital Platforms in Textile: Risk Perception and Purchase Intention","authors":"Gülden Turhan","doi":"10.2478/ftee-2022-0038","DOIUrl":null,"url":null,"abstract":"Abstract This study aims to provide a great deal of insight into how risk perception and purchase intention differ for the consumer with different online shopping motives. Data were collected through a questionnaire with 359 voluntary consumers aged 18–28 living in Istanbul. 14 motives leading them to online shopping through digital platforms for textile products were defined with the focus group technique. First, clustering analysis was conducted to define consumers according to the guiding motives in online shopping. Next, whether the consumer segments identified by these motives have different levels of risk perception and purchase intention was investigated via ANOVA analysis.","PeriodicalId":12309,"journal":{"name":"Fibres & Textiles in Eastern Europe","volume":null,"pages":null},"PeriodicalIF":0.7000,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Fibres & Textiles in Eastern Europe","FirstCategoryId":"88","ListUrlMain":"https://doi.org/10.2478/ftee-2022-0038","RegionNum":4,"RegionCategory":"工程技术","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"MATERIALS SCIENCE, TEXTILES","Score":null,"Total":0}
引用次数: 0
Abstract
Abstract This study aims to provide a great deal of insight into how risk perception and purchase intention differ for the consumer with different online shopping motives. Data were collected through a questionnaire with 359 voluntary consumers aged 18–28 living in Istanbul. 14 motives leading them to online shopping through digital platforms for textile products were defined with the focus group technique. First, clustering analysis was conducted to define consumers according to the guiding motives in online shopping. Next, whether the consumer segments identified by these motives have different levels of risk perception and purchase intention was investigated via ANOVA analysis.
期刊介绍：
FIBRES & TEXTILES in Eastern Europe is a peer reviewed bimonthly scientific journal devoted to current problems of fibre, textile and fibrous products’ science as well as general economic problems of textile industry worldwide. The content of the journal is available online as free open access.
FIBRES & TEXTILES in Eastern Europe constitutes a forum for the exchange of information and the establishment of mutual contact for cooperation between scientific centres, as well as between science and industry.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
