{"title":"IMPACT OF CONSUMER PREFERENCE ON THE DECISION-MAKING OF PREFABRICATED BUILDING DEVELOPERS","authors":"Yanhu Han, Xiaobo Xu, Yu Zhao, Xiao-Ping Wang, Zeyu Chen, Jia Liu","doi":"10.3846/jcem.2022.15777","DOIUrl":null,"url":null,"abstract":"Customers’ preferences for prefabricated building or conventional cast-in-situ building directly affect the decision-making process for strategic selection of building developers. This study utilizes a Hotelling model integrating game theory, including the market share function, product price function, and profit function of duopoly building developers to contribute a new approach to assist decision makers in their selection of developers for their projects. By analyzing different strategy combinations and the income matrix, we obtained the strategy combinations of duopoly building developers and the income matrix strategies, market share, optimal price and maximum profit. Managerial implications were discussed for government and building developers. Finally, we presented the research contribution as well as future research direction.","PeriodicalId":15524,"journal":{"name":"Journal of Civil Engineering and Management","volume":" ","pages":""},"PeriodicalIF":4.3000,"publicationDate":"2022-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"42","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Civil Engineering and Management","FirstCategoryId":"5","ListUrlMain":"https://doi.org/10.3846/jcem.2022.15777","RegionNum":3,"RegionCategory":"工程技术","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"ENGINEERING, CIVIL","Score":null,"Total":0}
引用次数: 42
Abstract
Customers’ preferences for prefabricated building or conventional cast-in-situ building directly affect the decision-making process for strategic selection of building developers. This study utilizes a Hotelling model integrating game theory, including the market share function, product price function, and profit function of duopoly building developers to contribute a new approach to assist decision makers in their selection of developers for their projects. By analyzing different strategy combinations and the income matrix, we obtained the strategy combinations of duopoly building developers and the income matrix strategies, market share, optimal price and maximum profit. Managerial implications were discussed for government and building developers. Finally, we presented the research contribution as well as future research direction.
期刊介绍：
The Journal of Civil Engineering and Management is a peer-reviewed journal that provides an international forum for the dissemination of the latest original research, achievements and developments. We publish for researchers, designers, users and manufacturers in the different fields of civil engineering and management.
The journal publishes original articles that present new information and reviews. Our objective is to provide essential information and new ideas to help improve civil engineering competency, efficiency and productivity in world markets.
The Journal of Civil Engineering and Management publishes articles in the following fields:
building materials and structures,
structural mechanics and physics,
geotechnical engineering,
road and bridge engineering,
urban engineering and economy,
constructions technology, economy and management,
information technologies in construction,
fire protection, thermoinsulation and renovation of buildings,
labour safety in construction.
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