{"title":"SHOW APARTMENTS AS ‘AESTHETIC TRAPS’: RISK, ENCHANTMENT AND ILLUSORY HOMES IN LONDON’S OLYMPIC PARK","authors":"Saffron Woodcraft","doi":"10.1080/17406315.2020.1777629","DOIUrl":null,"url":null,"abstract":"Abstract This article offers a new analysis of the ‘show apartment’ as a device to disguise the power imbalance between prospective buyers of new off-plan homes and the global network of institutions that drive property development and mortgage-finance industries. Applying Gell’s notion of the ‘aesthetic trap’ to an ethnographic account of show apartments in a new neighbourhood in London’s Olympic Park, the article demonstrates how show apartments are an illusory form at the apex of a process of risk and commodification that disguises and normalises the risks to which potential homeowners are exposed.","PeriodicalId":44765,"journal":{"name":"Home Cultures","volume":"17 1","pages":"21 - 43"},"PeriodicalIF":0.5000,"publicationDate":"2020-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/17406315.2020.1777629","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Home Cultures","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/17406315.2020.1777629","RegionNum":4,"RegionCategory":"艺术学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"0","JCRName":"ARCHITECTURE","Score":null,"Total":0}
引用次数: 1
Abstract
Abstract This article offers a new analysis of the ‘show apartment’ as a device to disguise the power imbalance between prospective buyers of new off-plan homes and the global network of institutions that drive property development and mortgage-finance industries. Applying Gell’s notion of the ‘aesthetic trap’ to an ethnographic account of show apartments in a new neighbourhood in London’s Olympic Park, the article demonstrates how show apartments are an illusory form at the apex of a process of risk and commodification that disguises and normalises the risks to which potential homeowners are exposed.
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