Continuance Intention of Social Networking Services in Indonesia

Abstract

Social Networking Services (SNSs) are online platforms used by end-users that have risen to prominence as a critical means of communication for humans today due to the advancements in the web development domain. The use of these social platforms has always been affected by numerous factors that have helped to shape customers’ behavior in social media over the years. Among these factors are privacy, security, and trust, which significantly affect the consumer’s behavior when it comes to using technologies that have access to the consumer’s data, as they are considered the main pillars that determine the levels of acceptance for these technologies, in our case social networking services. In this article, we focused on exploring the general perception of users towards Meta’s social networking platforms via conducting detailed analyses using data scraping techniques and R programming language.