Having an On-land Life as Well as an On-sky Life: A Cross-country Study of the Configurational Effects of Internal Marketing on Work-family Facilitation
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引用次数: 3
Abstract
ABSTRACT Entailing a fuzzy-set qualitative comparative analysis, this study explored alternative configurations leading to high-level work-family facilitation among 142 and 127 flight attendants employed respectively in Asian airline companies in Taiwan and Vietnam. Results revealed three paths in Taiwan and two paths in Vietnam that explained high work-family facilitation levels. A welfare system and compensation were identified as core facilitating conditions in Taiwan and Vietnam, respectively. The findings offer theoretical insights and practical guidelines to advance understanding of the complex interactions of internal marketing dimensions on work-family facilitation and suggest new directions for future research.
期刊介绍：
Present circumstances underscore the need to improve the understanding of conducting business with and within the Asia-Pacific countries. The Journal of Asia-Pacific Business™ provides a blend of cutting-edge knowledge and practical applications on business management and marketing strategy. In the Journal of Asia-Pacific Business™, you will find articles and feature sections that provide a pragmatic view of the business environment in this dynamic region. This essential resource offers readers a good blend of descriptive, conceptual, and theoretical articles dealing with current topics.
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