Successful Digital Transformation and HRM Humanization

Yakhontova Yelena
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Abstract

This paper investigates a core role of Human Resource Management (HRM) humanization for successful digital transformation in digital economy. The term “humanization” is applied to an iterative method of human relation development for human resources satisfaction and high results of organizational performance. The author summarized the peculiarities of digitalization in Russian companies in the context of the Russian labor market trends. The paper focuses on factors that determine human potential utilization and development in modern condition. The author grounded linkage between HRM humanization and digital transformation projects effect by three examples of Russian companies. The results let us conclude importance of HRM humanization and define core problems and directions in Russian context.
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成功的数字化转型和人力资源管理人性化
本文探讨了人力资源管理人性化在数字经济数字化转型中的核心作用。“人性化”一词适用于人力资源满意度和组织绩效高结果的人际关系开发的迭代方法。作者在俄罗斯劳动力市场趋势的背景下总结了俄罗斯公司数字化的特点。本文着重探讨了现代条件下决定人类潜能利用和开发的因素。作者通过三个俄罗斯公司的例子,将人力资源管理人性化与数字化转型项目效果联系起来。研究结果让我们总结了人力资源管理人性化的重要性,并界定了俄罗斯背景下的核心问题和方向。
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