{"title":"Examining the Relationship Between Value Propositions and Scaling Value for New Companies","authors":"Tony Bailetti, S. Tanev","doi":"10.22215/timreview/1324","DOIUrl":null,"url":null,"abstract":"The objective of this paper is to examine the extant value proposition literature and put forward our beliefs about how value propositions relate to scaling new company value rapidly. We conceptualize the management of the value proposition-scaling relationships as being like the management of part-whole relationships (Van de Ven, 1986), wherein value propositions are the parts and scaling company value is the whole.","PeriodicalId":51569,"journal":{"name":"Technology Innovation Management Review","volume":" ","pages":""},"PeriodicalIF":1.6000,"publicationDate":"2020-02-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"11","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Technology Innovation Management Review","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.22215/timreview/1324","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"MANAGEMENT","Score":null,"Total":0}
引用次数: 11
Abstract
The objective of this paper is to examine the extant value proposition literature and put forward our beliefs about how value propositions relate to scaling new company value rapidly. We conceptualize the management of the value proposition-scaling relationships as being like the management of part-whole relationships (Van de Ven, 1986), wherein value propositions are the parts and scaling company value is the whole.
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