Impact of Communication Technologies on Small Business Success

Q3 Business, Management and Accounting Journal of Small Business Strategy Pub Date : 2022-06-20 DOI:10.53703/001c.36359

J. Jorgensen, V. Zuiker, Linda Manikowske, Melody Lehew

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引用次数: 1

Abstract

Owners of small businesses may struggle to utilize online communication technologies effectively. To understand this challenge, this study investigated communication technology contributions, the use of online communication technologies, and how those perceptions relate to small business success. Data from a small business values survey (Marshall & Wyatt, 2019) was used consisting of 511 business owners. An integrated model using the Diffusion of Innovation and the Technology Acceptance Model served as a theoretical foundation. Relationships between variables were tested using multiple regression and confirmed that small business owners perceive that easy-to-use communication technologies are not useful or contribute to business success. However, communication technologies that are perceived to be useful do contribute to business success. Business owners who are younger, located in urban areas, and in business for a shorter time are also more likely to use communication technologies. This study supports current literature, as it was unclear how small business owners perceive communication technologies for use in their businesses.

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通信技术对小企业成功的影响

小企业的所有者可能很难有效地利用在线通信技术。为了理解这一挑战，本研究调查了通信技术的贡献、在线通信技术的使用，以及这些认知与小企业成功的关系。使用了一项小企业价值观调查（Marshall&Wyatt，2019）的数据，该调查由511名企业主组成。采用创新扩散模型和技术接受模型的综合模型作为理论基础。使用多元回归测试了变量之间的关系，证实了小企业主认为易于使用的通信技术没有用处，也没有助于企业成功。然而，被认为有用的通信技术确实有助于企业的成功。年轻、位于城市地区、经商时间较短的企业主也更有可能使用通信技术。这项研究支持了当前的文献，因为尚不清楚小企业主如何看待在其企业中使用的通信技术。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Small Business Strategy Business, Management and Accounting-Strategy and Management

CiteScore

3.60

自引率

0.00%

发文量

审稿时长

4 weeks

期刊介绍： The Journal of Small Business Strategy is an applied research journal. Manuscripts should be written with the small business/entrepreneurship educator, small business consultant in mind. Both conceptual and empirically-based papers are encouraged, but they must have an applied focus. All papers must have a significant literature review, be properly documented, with citations from research-based works rather than popular press or web sites. Since JSBS is an applied research journal, each article should include a substantial "Discussion and Implications" section that details how the research findings are relevant for the journal''s readers. Authors are discouraged from submitting manuscripts with extremely complex statistical analyses and/or a purely theoretical orientation. Case studies are acceptable if they contribute substantial to the understanding of small business strategy and include a significantly to the understanding of small business strategy and include a significant literature review that underscores the issues in the case. We do not accept teaching or pedagogical cases.