{"title":"III: Three years into the pandemic: What changed in Delhi’s electronic bazaars","authors":"M. Deka","doi":"10.1177/00699667221106009","DOIUrl":null,"url":null,"abstract":"The initial impressions from Delhi’s Lajpat Rai Market, Palika Bazaar and Nehru Place have been that they integrated into the digital economy as suppliers and service providers to e-commerce platforms during COVID times. The increasing use of digital payments to boost online sales, including social media marketing on Facebook and YouTube, has also brought many of them inside a banking system. As a result, physical bazaars are now less about informal face-to-face commerce and operate more as repair hubs and ancillaries to a platform economy.","PeriodicalId":45175,"journal":{"name":"Contributions To Indian Sociology","volume":"56 1","pages":"88 - 93"},"PeriodicalIF":0.8000,"publicationDate":"2022-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Contributions To Indian Sociology","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.1177/00699667221106009","RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"SOCIOLOGY","Score":null,"Total":0}
引用次数: 0
Abstract
The initial impressions from Delhi’s Lajpat Rai Market, Palika Bazaar and Nehru Place have been that they integrated into the digital economy as suppliers and service providers to e-commerce platforms during COVID times. The increasing use of digital payments to boost online sales, including social media marketing on Facebook and YouTube, has also brought many of them inside a banking system. As a result, physical bazaars are now less about informal face-to-face commerce and operate more as repair hubs and ancillaries to a platform economy.
期刊介绍：
Contributions to Indian Sociology (CIS) is a peer-reviewed journal which has encouraged and fostered cutting-edge scholarship on South Asian societies and cultures over the last 50 years. Its features include research articles, short comments and book reviews. The journal also publishes special issues to highlight new and significant themes in the discipline. CIS invites articles on all countries of South Asia, the South Asian diaspora as well as on comparative studies related to the region. The journal favours articles in which theory and data are mutually related. It welcomes a diversity of theoretical approaches and methods. CIS was founded by Louis Dumont and David Pocock in 1957 but ceased publication in 1966. A new series commenced publication the next year (1967) at the initiative of T.N. Madan with the support of an international group of scholars including Professors Louis Dumont, A.C. Mayer, Milton Singer and M.N. Srinivas. Published annually till 1974, Contributions became a biannual publication in 1975. From 1999, the journal has been published thrice a year.
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