{"title":"Impact of socio-demographics on consumers’ attitude and purchase intention towards ‘eco-friendly’ products","authors":"Sargam Bahl Walia, H. Kumar, N. Negi","doi":"10.1386/TMSD_00031_1","DOIUrl":null,"url":null,"abstract":"The objective of this study was to understand the impact of demographic and social variables on consumer attitudes and purchase intentions towards eco-friendly products. The research design used in the study is descriptive research. Primary data were collected from respondents in Dehradun, Uttarakhand, using a structured questionnaire. A total of 500 respondents were considered for the study. Secondary sources of information included various research publications, published newspapers, online and printed journals, magazines, websites and books. The study reveals a significant impact of demographic and social variables on consumer consumption of ‘green’ products. It explores the differences in attitude between ‘green’ and ‘non-green’ consumers regarding social and demographic dimensions.","PeriodicalId":38310,"journal":{"name":"International Journal of Technology Management and Sustainable Development","volume":"19 1","pages":"361-371"},"PeriodicalIF":0.0000,"publicationDate":"2020-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"4","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Technology Management and Sustainable Development","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1386/TMSD_00031_1","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Social Sciences","Score":null,"Total":0}
引用次数: 4
Abstract
The objective of this study was to understand the impact of demographic and social variables on consumer attitudes and purchase intentions towards eco-friendly products. The research design used in the study is descriptive research. Primary data were collected from respondents in Dehradun, Uttarakhand, using a structured questionnaire. A total of 500 respondents were considered for the study. Secondary sources of information included various research publications, published newspapers, online and printed journals, magazines, websites and books. The study reveals a significant impact of demographic and social variables on consumer consumption of ‘green’ products. It explores the differences in attitude between ‘green’ and ‘non-green’ consumers regarding social and demographic dimensions.
期刊介绍：
The International Journal of Technology Management and Sustainable Development (TMSD) supports new philosophies on technology and development, their relationship to globalization, and the problems of world poverty and environmental degradation. The double-blind peer-reviewed journal explores global, social, economic and environmental conditions in relation to shifts in technology and market paradigms.
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