India and the soft power rubric: the relevance of migrants, students, visitors and movies

Abstract

ABSTRACT Much has been written about India’s soft power – how much it has, its sources and origins, and its deficits and applications. This article aims to place India’s soft power in context of other nations like China and the US, by applying the Soft Power Rubric, a model that harnesses quantitative data on ordinary human interactions – like foreign visitors appearing in local street markets – to understand the relationships among countries. In this examination of India’s soft power, the focus is on the activity of ordinary people, not necessarily actions by the government. The Soft Power Rubric centers around understanding in which foreign countries are people attracted to India and, vice versa, which foreign countries attract Indians to go abroad. The sum of this activity paints a picture of cultural affinity and social interaction unlike any other analysis of soft power.