Synchronized Scheduling: Choosing to Experience Different Events in Different Places at the Same Time as Others

IF 2.1 Q3 BUSINESS Journal of the Association for Consumer Research Pub Date : 2022-12-06 DOI:10.1086/723741
Franklin Shaddy, Yanping Tu, Ayelet Fishbach
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引用次数: 1

Abstract

This research documents a preference for synchronized scheduling—when people choose to experience different events in different places at the same time as others. We find that people are willing to incur costs—for example, by scheduling negative events sooner or positive events later—to synchronize their schedules. Thus, when unable to share physical space, people can nevertheless share “temporal space” by choosing to schedule separate experiences at the same time. Eight studies (N=3,075) explore this preference, which does not extend to disliked others and persists even when only one person knows. We explain that this is because synchronized scheduling acts as “social glue,” increasing feelings of not only person-to-person social connection but also solidarity, trust, and cohesion within the group. As a result, it counteracts experienced and anticipated physical disconnection. We highlight implications for individuals and organizations seeking to create psychologically connected experiences in an increasingly physically disconnected world.
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同步安排:选择在同一时间在不同地点体验不同的活动
这项研究记录了人们对同步日程安排的偏好——当人们选择与其他人同时在不同的地方体验不同的事件时。我们发现,人们愿意承担成本——例如,通过提前安排负面事件或推迟安排正面事件——来同步他们的时间表。因此,当无法共享物理空间时,人们可以通过选择同时安排不同的体验来共享“时间空间”。八项研究(N=3075)探讨了这种偏好,这种偏好不会延伸到不喜欢的其他人,即使只有一个人知道,也会持续存在。我们解释说,这是因为同步调度起到了“社会粘合剂”的作用,不仅增加了人与人之间的社会联系,还增加了团队内部的团结、信任和凝聚力。因此,它抵消了经验和预期的物理断开。我们强调了在一个身体越来越脱节的世界中,寻求创造心理联系体验的个人和组织的意义。
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来源期刊
Journal of the Association for Consumer Research
Journal of the Association for Consumer Research Economics, Econometrics and Finance-Economics and Econometrics
CiteScore
4.60
自引率
7.70%
发文量
54
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