The Multimodal Emotion Information Analysis of E-Commerce Online Pricing in Electronic Word of Mouth

IF 4.5 3区 管理学 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE Journal of Global Information Management Pub Date : 2022-04-07 DOI:10.4018/jgim.315322
Jinyu Chen, Ziqi Zhong, Qindi Feng, Lei Liu
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引用次数: 2

Abstract

E-commerce has developed rapidly, and product promotion refers to how e-commerce promotes consumers' consumption activities. The demand and computational complexity in the decision-making process are urgent problems to be solved to optimize dynamic pricing decisions of the e-commerce product lines. Therefore, a Q-learning algorithm model based on the neural network is proposed on the premise of multimodal emotion information recognition and analysis, and the dynamic pricing problem of the product line is studied. The results show that a multi-modal fusion model is established through the multi-modal fusion of speech emotion recognition and image emotion recognition to classify consumers' emotions. Then, they are used as auxiliary materials for understanding and analyzing the market demand. The long short-term memory (LSTM) classifier performs excellent image feature extraction. The accuracy rate is 3.92%-6.74% higher than that of other similar classifiers, and the accuracy rate of the image single-feature optimal model is 9.32% higher than that of the speech single-feature model.
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电子口碑下电子商务网上定价的多模式情感信息分析
电子商务发展迅速,产品促销是指电子商务如何促进消费者的消费活动。决策过程中的需求和计算复杂性是优化电子商务产品线动态定价决策急需解决的问题。因此,在多模态情感信息识别和分析的前提下,提出了一种基于神经网络的Q学习算法模型,并研究了产品线的动态定价问题。结果表明,通过语音情感识别和图像情感识别的多模态融合,建立了一个多模态融合模型,对消费者的情感进行分类。然后,它们被用作了解和分析市场需求的辅助材料。长短期记忆(LSTM)分类器能够进行出色的图像特征提取。准确率比其他同类分类器高3.92%-6.74%,图像单特征最优模型的准确率比语音单特征模型高9.32%。
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来源期刊
Journal of Global Information Management
Journal of Global Information Management INFORMATION SCIENCE & LIBRARY SCIENCE-
CiteScore
5.80
自引率
14.90%
发文量
118
期刊介绍: Authors are encouraged to submit manuscripts that are consistent to the following submission themes: (a) Cross-National Studies. These need not be cross-culture per se. These studies lead to understanding of IT as it leaves one nation and is built/bought/used in another. Generally, these studies bring to light transferability issues and they challenge if practices in one nation transfer. (b) Cross-Cultural Studies. These need not be cross-nation. Cultures could be across regions that share a similar culture. They can also be within nations. These studies lead to understanding of IT as it leaves one culture and is built/bought/used in another. Generally, these studies bring to light transferability issues and they challenge if practices in one culture transfer.
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