The moderator role of COVID-19 risk perception in the impact of festival experience quality on life satisfaction

IF 2.2 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM International Journal of Event and Festival Management Pub Date : 2023-05-12 DOI:10.1108/ijefm-10-2022-0077

Kübra Aşan, Mustafa Daskin, Kerem Kaptangil

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Abstract

PurposeCultural festivals have started to be held face-to-face with masks and distance measures after the gradual lifting of restrictions following the COVID-19 pandemic. On the other hand, the risk of COVID-19 transmission continues. This study aimed to test the relationship between participants' experience quality and life satisfaction and the moderator role of the COVID-19 risk perception in this relationship within the scope of the Festival on Wheels (Gezici Festival) as a cultural festival.Design/methodology/approachThe data were collected by face-to-face and online survey techniques in Ankara, Sinop and Kastamonu cities in the context of the 26th Festival on Wheels. A total of 130 questionnaires were collected, and structural equation modelling was applied to the data analysis.FindingsAccording to the findings, the experience quality with the dimensions of entertainment and escape has a significant effect on life satisfaction. On the other hand, the perceived risk of COVID-19 does not have a statistically significant effect on this relationship.Originality/valueThe results indicate that experience quality directly affects subjective life satisfaction, while the impact of the COVID-19 pandemic on event experiences and outcomes has begun to disappear.

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新冠肺炎风险认知在节日体验质量对生活满意度影响中的调节作用

目的在新冠肺炎疫情后逐步解除限制后，文化节开始在戴口罩和采取距离措施的情况下面对面举行。另一方面，新冠肺炎传播的风险仍在继续。本研究旨在测试参与者的体验质量和生活满意度之间的关系，以及新冠肺炎风险认知在车轮节（Gezici Festival）这一文化节日范围内的调节作用。设计/方法/方法数据是在第26届车轮节的背景下，通过面对面和在线调查技术在安卡拉、锡诺普和卡斯塔莫努市收集的。共收集了130份问卷，并将结构方程模型应用于数据分析。研究发现，娱乐和逃避维度的体验质量对生活满意度有显著影响。另一方面，新冠肺炎的感知风险对这种关系没有统计学上的显著影响。原创/价值研究结果表明，体验质量直接影响主观生活满意度，而新冠肺炎大流行对事件体验和结果的影响已经开始消失。

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来源期刊

International Journal of Event and Festival Management HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

3.80

自引率

13.60%

发文量

期刊介绍： The International Journal of Event and Festival Management advances knowledge in the field of events management and enhances the uptake of such knowledge by academics in the field. The double-blind peer-reviewed journal will cover events management issues ranging in scope from small festivals, business and special events to mega events such as the Olympics. Articles will be sourced from all disciplinary perspectives and a multi-disciplinary research approach is encouraged.