Not All Wrongdoers Are Equal in the Public Eye: A Moderated Mediation Model of Country Stereotypes, Condemning Emotions, and Retaliatory Intent in Corporate Crises

IF 4.9 2区 管理学 Q1 BUSINESS Journal of International Marketing Pub Date : 2020-12-09 DOI:10.1177/1069031X20983806
Camilla Barbarossa, Timo Mandler
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引用次数: 5

Abstract

Corporate crises generate condemning emotions and retaliatory intent toward the offending companies. However, not all wrongdoers are equal in the public eye. Consumers’ prior beliefs about a company’s country of origin may bias these responses. In three experimental studies (combined N = 1,008), the authors (1) establish that country stereotypes of warmth—but not of competence—can buffer condemning emotions and retaliatory intent toward an offending company. They further (2) reveal the psychological mechanism of greed attributions that underlies this bias and (3) identify the type of crisis as a crucial contingency factor that facilitates (corporate ability crisis) or suppresses (corporate value crisis) the buffering effect of country warmth.
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并非所有犯错者在公众眼中都是平等的:企业危机中国家刻板印象、谴责情绪和报复意图的适度调解模式
企业危机产生了谴责情绪和对违规公司的报复意图。然而,并非所有作恶者在公众眼中都是平等的。消费者先前对公司原产国的看法可能会对这些反应产生偏见。在三项实验研究中(综合N=1008),作者(1)确定,对温暖的国家刻板印象——而不是对能力的刻板印象——可以缓冲对冒犯公司的谴责情绪和报复意图。他们进一步(2)揭示了这种偏见背后的贪婪归因的心理机制,并(3)将危机类型确定为促进(企业能力危机)或抑制(企业价值危机)国家温暖缓冲作用的关键偶然因素。
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来源期刊
CiteScore
8.70
自引率
17.20%
发文量
28
期刊介绍: As the globalization of markets continues at a rapid pace, business practitioners and educators alike face the challenge of staying current with the developments. Marketing managers require a source of new information and insights on international business events. International marketing educators require a forum for disseminating their thoughts and research findings. Journal of International Marketing(JIM) is an international, peer-reviewed journal dedicated to advancing international marketing practice, research, and theory. Contributions addressing any aspect of international marketing management are published each quarter.
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