Developing the M-H-IB Model to Explain the Mediational Role of Hedonism on Materialism and Impulse Buying Relationship : Proposing a Research Framework
{"title":"Developing the M-H-IB Model to Explain the Mediational Role of Hedonism on Materialism and Impulse Buying Relationship : Proposing a Research Framework","authors":"Shaon Sen","doi":"10.17010/ijom/2023/v53/i4/172690","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":" ","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2023-04-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Indian Journal of Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.17010/ijom/2023/v53/i4/172690","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
