The social dilemma of big data: Donating personal data to promote social welfare

IF 5.7 2区 管理学 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE Information and Organization Pub Date : 2023-03-01 DOI:10.1016/j.infoandorg.2023.100452
Kirsten Hillebrand , Lars Hornuf , Benjamin Müller , Daniel Vrankar
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Abstract

When using digital devices and services, individuals provide their personal data to organizations in exchange for gains in various domains of life. Organizations use these data to run technologies such as smart assistants, augmented reality, and robotics. Most often, these organizations seek to make a profit. Individuals can, however, also provide personal data to public databases that enable nonprofit organizations to promote social welfare if sufficient data are contributed. Regulators have therefore called for efficient ways to help the public collectively benefit from its own data. By implementing an online experiment among 1696 US citizens, we find that individuals would donate their data even when at risk of getting leaked. The willingness to provide personal data depends on the perceived risk level of a data leak but not on a realistic impact of the data on social welfare. Individuals are less willing to donate their data to the private industry than to academia or the government. Finally, individuals are not sensitive to whether the data are processed by a human-supervised or a self-learning smart assistant.

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大数据的社会困境:捐赠个人数据促进社会福利
在使用数字设备和服务时,个人将其个人数据提供给组织,以换取生活各个领域的收益。组织使用这些数据来运行智能助理、增强现实和机器人等技术。这些组织往往寻求盈利。然而,如果提供了足够的数据,个人也可以向公共数据库提供个人数据,使非营利组织能够促进社会福利。因此,监管机构呼吁以有效的方式帮助公众从自己的数据中集体受益。通过在1696名美国公民中进行一项在线实验,我们发现,即使有被泄露的风险,个人也会捐赠他们的数据。提供个人数据的意愿取决于数据泄露的感知风险水平,但不取决于数据对社会福利的现实影响。与学术界或政府相比,个人更不愿意将数据捐赠给私营企业。最后,个人对数据是由人工监督还是由自学习智能助理处理并不敏感。
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来源期刊
CiteScore
11.20
自引率
1.60%
发文量
18
期刊介绍: Advances in information and communication technologies are associated with a wide and increasing range of social consequences, which are experienced by individuals, work groups, organizations, interorganizational networks, and societies at large. Information technologies are implicated in all industries and in public as well as private enterprises. Understanding the relationships between information technologies and social organization is an increasingly important and urgent social and scholarly concern in many disciplinary fields.Information and Organization seeks to publish original scholarly articles on the relationships between information technologies and social organization. It seeks a scholarly understanding that is based on empirical research and relevant theory.
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