Is ChatGPT scary good? How user motivations affect creepiness and trust in generative artificial intelligence

Abstract

Few studies have examined user motivations to use generative artificial intelligence (AI). This research aims to address this gap by examining how user motivations for ChatGPT usage affect perceived creepiness, trust, and the intention to continue using AI chatbot technology. The findings of an online survey (N = 421) reveal a negative relationship between personalization and creepiness, while task efficiency and social interaction are positively associated with creepiness. Increased levels of creepiness, in turn, result in decreased continuance intention. Furthermore, task efficiency and personalization have a positive impact on trust, leading to increased continuance intention. The results contribute to the field of human–computer interaction by investigating the motivations for utilizing generative AI chatbots and advancing our comprehension of AI creepiness, trust, and continuance intention. The practical ramifications of this research can inform the design of user interfaces and the development of features for generative AI chatbots.