Media and Entertainment Sustainability on the Cloud

Abstract

Media and entertainment (M&E) companies are committing to become more sustainable for their employees, customers, and communities. At the same time, M&E companies are seeking to enhance and reinvent their business using cloud computing (the on-demand delivery of compute power, database, storage, applications, and other information technology (IT) resources via the internet with pay-as-you-go pricing). Fortunately, the goals of improving sustainability and cloud adoption can be synergistic, as enhanced business efficiency via the cloud can also drive sustainability. Cloud providers, through scale and focus on innovation, can achieve higher resource utilization and greater energy efficiency than is possible for typical on-premises or collocated data centers. This article examines elements of cloud sustainability advantages and how M&E companies are working to enhance their sustainability on the cloud.