Unpacking linguistic devices and discursive strategies in online social movement organizations: Evidence from anti-vaccine online communities

IF 5.7 2区 管理学 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE Information and Organization Pub Date : 2022-06-01 DOI:10.1016/j.infoandorg.2022.100409
Ludovico Bullini Orlandi , Gianluca Veronesi , Alessandro Zardini
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引用次数: 2

Abstract

This study investigates linguistic devices and discursive strategies employed by online social movement organizations (SMOs) in attempts to deinstitutionalize long-standing, institutionalized behaviors. The research draws from an in-depth analysis of public discourse within anti-vaccine online communities in Italy and contributes to the social movement literature on framing and the theory of discursive institutionalization. It employs semi-automated text-analysis methods and interpretive analysis of textual data from seven anti-vaccine social media communities, before and subsequent to the 2017 regulatory intervention of the Italian government to increase vaccination rates. This intervention followed a phase of intense debate centered on the decrease in vaccination coverage and the spread of anti-vaccine ideas in social media as well as in the broader public discourse. The study analyzes the discursive strategies and linguistic devices of community leaders (moderators) and followers (members), and investigates shifts in micro-level online anti-vaccine discursive strategies that developed after the government regulation. The findings suggest that anti-vaccine online SMOs employ specific sets of linguistic devices, namely rhetorical fallacies, that support well-defined discursive strategies such as those aiming to delegitimize actors that endorse vaccines. Furthermore, the evidence shows that these linguistic devices and discursive strategies, after the government regulation, shift from an evidence-based stance towards values and emotions-based argumentations.

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在线社会运动组织中的语言手段和话语策略:来自反疫苗在线社区的证据
本研究探讨了在线社会运动组织(SMOs)在试图将长期存在的制度化行为去制度化时所采用的语言手段和话语策略。该研究借鉴了对意大利反疫苗在线社区内公共话语的深入分析,并为关于框架和话语制度化理论的社会运动文献做出了贡献。该研究采用半自动文本分析方法,并对来自七个反疫苗社交媒体社区的文本数据进行解释性分析,这些数据来自意大利政府2017年监管干预之前和之后,以提高疫苗接种率。这一干预措施是在疫苗接种覆盖率下降和反疫苗思想在社交媒体以及更广泛的公共话语中传播的激烈辩论阶段之后进行的。研究分析了社区领袖(版主)和追随者(成员)的话语策略和语言手段,并调查了政府监管后微观层面网络反疫苗话语策略的变化。研究结果表明,反疫苗在线SMOs使用特定的语言手段,即修辞谬误,以支持定义明确的话语策略,例如旨在使支持疫苗的行为者合法化的策略。此外,有证据表明,在政府管制之后,这些语言手段和话语策略从基于证据的立场转向基于价值观和情感的论点。
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来源期刊
CiteScore
11.20
自引率
1.60%
发文量
18
期刊介绍: Advances in information and communication technologies are associated with a wide and increasing range of social consequences, which are experienced by individuals, work groups, organizations, interorganizational networks, and societies at large. Information technologies are implicated in all industries and in public as well as private enterprises. Understanding the relationships between information technologies and social organization is an increasingly important and urgent social and scholarly concern in many disciplinary fields.Information and Organization seeks to publish original scholarly articles on the relationships between information technologies and social organization. It seeks a scholarly understanding that is based on empirical research and relevant theory.
期刊最新文献
Stability and change in digital transformation: A repertoire model of institutionally embedded technology affordances Virtual social contagion in online support communities Transformed knowledge work infrastructures in times of forced remote work Editorial Board Digital innovation, platforms, and global strategy
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