{"title":"Rethinking brand management within sport: advancing towards the integrative sport brand ecosystem (ISBE)","authors":"Lars Brand, Pascal Stegmann, Tim Ströbel","doi":"10.1080/16184742.2023.2264316","DOIUrl":null,"url":null,"abstract":"Current research increasingly takes a multi-actor-dominant logic and situates sport brands within ecosystems. However, the multi-actor-dominant logic has not been captured in a holistic concept yet...","PeriodicalId":47777,"journal":{"name":"European Sport Management Quarterly","volume":null,"pages":null},"PeriodicalIF":3.6000,"publicationDate":"2023-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"European Sport Management Quarterly","FirstCategoryId":"95","ListUrlMain":"https://doi.org/10.1080/16184742.2023.2264316","RegionNum":2,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
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Abstract
Current research increasingly takes a multi-actor-dominant logic and situates sport brands within ecosystems. However, the multi-actor-dominant logic has not been captured in a holistic concept yet...
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