“Make your feed work for you”: Tactics of feminist affective resistance on social media

Abstract

This article describes how eleven feminist activists enact digital tactics of feminist affective resistance, transformative rhetorics and literacy practices that challenge dominant pedagogies of emotion. These activists “make their feed work” for them through specific tactics: creating feminist affective counterpublics and sustaining these communities through affective dispositions, enacting community care, curating social media by seeking out content and users, embracing productive discomfort, and eliding content by blocking, muting, and stepping away. The article concludes with recommendations for future technofeminist research.