The new direct marketing channel: A baseline descriptive study of 1-900 telephone users

Abstract

The recent explosion in the use of 1-900 telephone services and resulting increase in consumer complaints have stirred the legislative bodies at the federal and state levels to respond to the complaints with new rules and legislation. This preliminary study describes the users of 1-900 services, their frequency of use, and their level of satisfaction with 1-900 services. It also relates that information to the likely impact of the new federal regulation on users on 1-900 services.