Benjamin Ewertand Kathrin Loer, eds., Behavioural Policies for Health Promotion and Disease Prevention

Abstract

[...]there is no doubt that the rise of behavioral sciences offers insights into human behavior that can be adapted to public health. The result, Strassheim and Loer argue, is that structural problems and social inequalities in public health are neglected in the name of evidence-based policy. [...]if not negotiated in the public realm and politically legitimized, strategies of behavioral governance may not fit the common interest. According to Ewert and Loer, the debate over the use of behavioral insights has “breathed new life into the art of policy making in health promotion” (p. 102).