{"title":"Market change and diversity in the Korean movie market","authors":"Sora Park","doi":"10.1080/01292986.2011.608224","DOIUrl":null,"url":null,"abstract":"In this study, the relationships among the different, measurable aspects of media diversity (source, content and exposure) were examined. The aim was to look at how changes in the market environment affect the diversity of movies that are exhibited. The Korean movie market since the late 1980s provides a fruitful example of how an increased exhibition outlet affects the source, content and exposure diversity. An analysis of movies that were exhibited in movie theaters between 1990 and 2006 reveals that the increase in movie screens does not affect each dimension of diversity equally; and the relationship among the three distinct dimensions of diversity does not necessarily have a consistent pattern. The Korean market is the case where the expansion in the exhibition market benefits consumer diversity but not necessarily the source diversity.","PeriodicalId":46924,"journal":{"name":"Asian Journal of Communication","volume":"21 1","pages":"544 - 563"},"PeriodicalIF":1.5000,"publicationDate":"2011-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/01292986.2011.608224","citationCount":"5","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Asian Journal of Communication","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/01292986.2011.608224","RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 5
Abstract
In this study, the relationships among the different, measurable aspects of media diversity (source, content and exposure) were examined. The aim was to look at how changes in the market environment affect the diversity of movies that are exhibited. The Korean movie market since the late 1980s provides a fruitful example of how an increased exhibition outlet affects the source, content and exposure diversity. An analysis of movies that were exhibited in movie theaters between 1990 and 2006 reveals that the increase in movie screens does not affect each dimension of diversity equally; and the relationship among the three distinct dimensions of diversity does not necessarily have a consistent pattern. The Korean market is the case where the expansion in the exhibition market benefits consumer diversity but not necessarily the source diversity.
期刊介绍：
Launched in 1990, Asian Journal of Communication (AJC) is a refereed international publication that provides a venue for high-quality communication scholarship with an Asian focus and perspectives from the region. We aim to highlight research on the systems and processes of communication in the Asia-Pacific region and among Asian communities around the world to a wide international audience. It publishes articles that report empirical studies, develop communication theory, and enhance research methodology. AJC is accepted by and listed in the Social Science Citation Index (SSCI) published by Clarivate Analytics. The journal is housed editorially at the Wee Kim Wee School of Communication and Information at Nanyang Technological University in Singapore, jointly with the Asian Media Information and Communication Centre (AMIC).
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
