Community radio: the case of Reach Out Radio in KwaZulu-Natal

Abstract

SUMMARY This case study tracks the process of the establishment of a community radio station in the Zululand area of KwaZulu-Natal, an area which is characterised by the vastly different levels of development of its constituent communities. Survey work, establishing the patterns of attention to existing media, and the question of the establishment of a community station to satisfy community communication needs are discussed. The role of the station in the areas of local governance, economic development, media training, public relations and industrial relations and language policy are examined. The findings of a survey investigating listeners' responses to the station's language policy, subsequent to the station going on the air, are also discussed.